We started this campaign to
attract new and existing customers to our new online shop and
(to our new
showroom in Great Harwood Lancashire)
for bar equipment, beer equipment, commercial refrigeration
and catering equipment. As a small family run company, dedicated
to keeping our, and therefore our customers' costs to a minimum,
we decided to use some lateral thinking to get ourselves noticed
in a competitive marketplace.
We decided to take a similar approach to club promoters and
distribute flyers and posters, printed with the question 'WHO
ARE WE?' in the hope that this novel approach
would send some visitors our way. You will see us at the major
bar and catering trade fairs throughout the country, handing
out flyers to visitors and generally making ourselves seen.
We believe our online bar, beer, catering and refrigeration
shop is the best there is, so we will stop at nothing to tell
you about it. Nothing that is except paying huge fees to bar
and catering exhibition promoters! Other plans we have done
for this guerilla campaign include visits to pub, club and brewery
shows (someone has to do it), mail shots, T-shirts for our charity
events we do and car and van signage with the "WHO
ARE WE" logo.
We will be updating this site as new ideas and events come along,
so add this page to your favorites or contact us if you want
to know more - here.
Finally we'd like to thank branches
for web site design and for bringing the penguins to life. |
